WRITING: Sonos "Music Makes It Home"

WRITING: Sonos "Music Makes It Home"

Mike Hess
Lofts

Can listening to music out loud change the way we live? That’s what Sonos’ “Music Makes It Home” experiment sought to find out. I served as Editor in Chief leading the written storytelling portion of the experiment — writing, editing and shaping the direction of all editorial content. This included all content within the content pillars of Happiness, Togetherness and Love in addition to a foreword from then-CEO John McFarlane.

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CEO Foreword

Written for then-CEO John MacFarlane, this article is an introduction and explainer to the project as a whole. Read it here.

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TOGETHER

“With music, to-do lists become playlists, group sing-alongs replace group texts, and your kids' obsession with the Moana soundtrack becomes yours too.” Read it here.

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LOVE

"Music and love are inseparable. Music makes us love, and we love music." Read it here.

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